Identifying the right speaker for your event can be a lengthy process that involves a lot of thought. See tips here at our interview @ MIX Magazine Feb 2013 Issue.

Mix Magazine Feb 2013

 

“For clients who hear about the speakers bureau concept for the first time, I always joke that we are like a model agency, just that we represent speakers, not models,” saysPriscilla Chan, founder of Speakers Connect (and China Speakers Agency). “In this day and age, event organisers can find thousands of speakers simply by Googling. There is too much choice, and it is very hard for clients to know who is really good and suitable for their event. This is where we come in – clients come to us for recommendations, to help them to choose and make decisions more efficiently.”

Instead of having to make lots of separate enquiries, organisers can contact a speakers bureau and they then handle everything:,from initial enquiry to negotiation, contractual arrangement and even travel arrangements. “Another reason why clients come to us is that we know the travel schedules of the speakers. We can help clients save costs by arranging speakers on en-route itineraries, for which event organisers share the travel expenses of the trip,” adds Chan.

……

LESSONS LEARNED

Speakers bureaux work hard to ensure the right speaker is chosen for a client’s event and many have a checklist that they use to clarify what’s required before making recommendations. But bureaux also need to be able to cope when briefs are less clear.

Priscilla Chan, founder of Speakers Connect, says she had one multinational corporation approach the bureau requesting a leadership speaker for their senior executive retreat, which consisted of their top 20 staff including the CEO. “Leadership is a pretty broad subject; experienced clients have come to us before requesting a leadership speaker, but when explored further they actually needed a speaker of a totally different category,” she explains. “I talked in depth with the training manager of the company to clarify why they needed a leadership speaker. The answer I got was that the top executives wanted some new insights on how to run the business even better, despite already being the market leader in the industry.”

Once Chan had determined that there wasn’t a specific business issue that a speaker had to address, and that the CEO and his executive team were all highly experienced and effective leaders, she decided a speaker covering leadership theory might not be the best course to take. Instead, she took a risk and suggested a futurist speaker. “[A person] who would challenge their thinking, which would be fruitful for their strategic planning,” Chan says.

“Luckily, they liked the idea and booked one of our best business trends speakers, Mike Walsh, for the retreat meeting.The company liked him so much that it has engaged him three times more since, to ensure that all the senior managers have learnt from his methodology.”

 

Contact us at China Speakers Agency to let us arrange the best speaker for your upcoming event!

 

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Meetingsbooker.com

Is finding event and training venues a constant headache for you? There are better ways. Below are a few services that make the venue search more efficient:

Meetings Booker: http://www.meetingsbooker.com/http://www.eventconnect.com/index.aspx
Cvent: http://www.cvent.com/
Venue Finder: http://www.venuefinder.com/

Have you encountered any other services that are great help? Share with us!

Mix Magazine

Are you constantly looking for good ideas on conference contents, new venues and industry tips? I have found the following magazines very useful:

Mix Magazine – http://www.mixmeetings.com/past-issues/2012/dec-jan
CEI Asia – http://www.cei.asia/
Marketing Events – http://marketing-interactive.com/magazine_cover
Campaign Asia – http://www.campaignasia.com/

Have you come across any other that are great reference as well?  Share with us!

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Welcome to the “Asia Conference & Training Resources” website.  We aim to share great resources on conferences and training in Asia with you.  Want to stay tuned and also connect with industry players in the region?  Also join our Linkedin Group!